All Ireland golf, built for the GB customer.
A twelve month co-op marketing partnership at five thousand pounds, matched fifty fifty by GTP. Designed to drive GB customer bookings to Republic of Ireland and Northern Ireland golf. Landing page on GTP, paid activation across UK and Ireland, solus to thirty-five thousand GTP database contacts.
Ireland’s golf brand is right. The GB conversion needs the funnel.
Ireland punches above its weight on golf reputation: links pedigree, recent Open returns to Portrush, the Ryder Cup 2027 build-up. The job is converting GB customer attention into bookings. This co-op partnership builds the UK-facing funnel: a dedicated Ireland landing page on GTP, paid spend that targets GB golfers, and dedicated database email to thirty-five thousand active subscribers. Fifty fifty co-funded as discussed at IEC.
Recent host and future cycle
Adare Manor
Active travelling golfers. Targetable by destination and budget.
Specialist golf travel since 2003. Full IAGTO and PTS members.
The full Ireland golf collection in one package.
We treat Ireland and Northern Ireland as one destination on the landing page. Routes from London airports, the Belfast/Dublin split, the western coast loop, the Adare Manor angle. All in.
Northern IrelandRoyal County Down
Tom Morris design from 1889. World Top 10. The benchmark for links golf.
Northern IrelandRoyal Portrush
Dunluce Links, host of The Open in 2019 and again in cycle. Calamity at the 16th.
Republic, west coastBallybunion
Old Course, Tom Watson’s favourite. Built on a cliff edge above the Atlantic. Cashen Course alongside.
Five thousand pounds, five channels.
Sized for a focused twelve month partnership. The spend builds permanent assets (the landing page, the editorial coverage, the workflow layer) and drives activation through paid and email.
One competition prize, folded into the partnership.
As part of the agreement, the partnership includes a competition prize from Ireland: a stay and play package, a green fee voucher, or similar. GTP runs the competition across social and the database. Drives entries, drives database growth, drives one direct booking.
What it looks like
A single competition campaign tied to your brand. Mechanic and channel decided together. The prize is supplied by Ireland, the entries and database growth go to GTP and are tagged for partner reporting.
Sign by month-end, active for autumn build to the 2027 Ryder Cup.
Happy to walk through the co-funding mechanics, the NI contracting status you flagged, and the technical booking journey we discussed. Quick call any time.