Marketing to the people who actually fill the tee sheets.
A twelve-month marketing partnership built around UK PGA pros, golf coaches and group leaders. Editorial content, paid ads, a solus email to twenty five thousand UK golfers, and a live dashboard so you can see exactly what your money is doing.
Most marketing budgets get handed over and quietly disappear. We’d rather you saw the work.
Three layers, one partnership.
The story, the network of UK pros who carry it, and the paid media that puts both in front of the right audience. We build, you sign off, we run.
Editorial blog content, written about your property.
Long-form posts written by us, about real trips to your resort. Indexed by Google, refreshed throughout the year, and the conversion vehicle every ad points at.
UK PGA pros and group leaders, brought to you.
We invite a small number of UK pros to your resort each year. They experience the place. They go home and bring their members back. One pro is up to sixteen golfers.
Meta, Google, solus email, all pointed at the story.
Paid traffic targeted at UK pros and group leaders specifically. Quarterly solus email to twenty five thousand active UK golfers. Refreshed every six weeks.
Written for the pro running the trip, not the general public.
Every piece is positioned squarely at the audience we put your resort in front of: UK PGA pros, club coaches and group leaders. Peer-to-peer voice. Operational. Lead times, comp policies, group rates, the practical stuff. Not destination copy, not Instagram captions.
We’ve drafted a full sample article on SO/ Sotogrande, exactly as it would appear on golftravelpeople.com / for pros. Click through and scroll the real thing.
Read the sample articleSO/ Sotogrande, for the pro running the trip.
Almenara on the doorstep. Valderrama, Real Club and La Reserva inside half an hour. A working note for the pro deciding where to take members next year.
A live dashboard, in your name, open whenever you like.
One URL. Bookmark it. Open it on your phone in a meeting. Every pound of spend, every impression, every click, every channel, updated nightly. No PDFs, no agency speak, no quarterly review you have to chase for.
Spend, of £5,000 total
Impressions, all channels
Reach, UK golfers
Story posts, live
Weekly traffic to your story
Budget across all lines
Layout shown is illustrative. Your numbers populate from day one of the partnership. Login is your team only.
Four things, written in plain English.
A twelve-month programme
All three layers running together, managed daily by us. One number for everything. One named person who picks up the phone.
Stories written and produced by us
Four to six long-form pieces a year about your property, written, edited, photographed and published. Yours to reuse on your own channels.
UK pros invited, hosted, briefed
We identify the right UK PGA pros, brief them, fly them out, debrief them, and turn their trip into the next story. They go home with a reason to bring their members.
The dashboard, in your name
Live URL, your team only. Spend, reach, traffic, and the stories themselves. No login wall to your data, no PDFs, no jargon.
How we’d actually split the £5,000.
Most agencies push sixty to seventy per cent of a small budget into paid media. For an audience as small and considered as UK PGA pros, that’s a mistake. Pros buy from other pros, from stories, from people who’ve been. We’d spend thirty per cent of the £5,000 on paid ads. The rest goes into assets that compound and people who multiply.
The stories
Four to six long-form blog posts a year, written, edited, photographed and published by us. Each piece indexes in Google and earns reads for years after the spend stops. The compounding asset of the partnership.
The pros
Two UK PGA pro familiarisation trips a year. Each pro becomes a group leader who brings up to sixteen members back, year on year. Highest lifetime return of any line on this page.
Meta ads
Tight targeting to UK PGA pros, club coaches and committee members. Pointed at the latest story, not at a generic landing page. Creative refreshed every six weeks to fight ad fatigue.
Google Search
Captures the moment of intent: searches for your resort by name, for the destination, for the courses, for “group golf”. Lower volume than Meta, higher conversion. The pro is already looking.
Solus email
Two dedicated email sends to our list of twenty five thousand active UK golfers, sub-segmented to past group bookers and the pro audience. We own the inbox, so the marginal cost is small.
The dashboard
Build, host, weekly briefing notes, monthly summary email. Live URL in your name, your team only, for the full twelve months. Sunk infrastructure cost.
Strategic reserve
Held back deliberately. Whichever channel is working hardest by month four gets the extra. Committing every pound on day one means missing the lessons of months one to three.
One number. Everything in.
We hold the spend. We pay the platforms. You get one programme, one team, one dashboard, and a story library that keeps earning long after the year ends.
Let’s work together and shape the right campaign for you.
Fifteen minutes, no slides. We’ll open the dashboard on a screen, walk you through what your version would look like, and answer anything we haven’t covered.
Book the 15-minute call