Mallorca golf, distributed via the DMC, aimed at travelling demand.
A twelve month partnership at three thousand five hundred pounds, designed to be passed from the Mallorca Golf Association and partner hotels through Smart Golf Travel to The Golf Travel People. Dedicated landing page, paid activation, and database emails to GTP’s 35,000 active travelling golfer subscribers.
Mallorca golf is understated. That’s actually the case for marketing it.
Mallorca punches well above its weight on golf product (six championship courses, mature membership, year-round weather) but underweights its UK marketing presence. travelling golfers default to the Costa del Sol when they think Spain. The partnership builds the missing Mallorca presence on the GTP funnel: a dedicated landing page, paid activation in UK and Ireland, and a solus to thirty-five thousand active golfer subscribers.
Son Gual, Alcanada, Pula, Son Vida and more
Direct routes, year-round
Active travelling golfers. Targetable by destination and budget.
Specialist golf travel since 2003. Full IAGTO and PTS members.
The Mallorca golf set in one frame.
Treated as one destination on the landing page: the courses, the typical hotel base, the wider island context for non-golf days.
CourseSon Gual
Thomas Himmel design. The current critical favourite on the island. Walkable, well-conditioned.
CourseAlcanada
Robert Trent Jones Jr, on the bay of Pollensa. Sea views from twelve of the eighteen holes.
More coursesPula + Son Vida
Pula on the eastern coast, Son Vida above Palma. Two more strong layouts inside the standard Mallorca week.
Three thousand five hundred pounds, five channels.
Sized for a focused twelve month partnership. The spend builds permanent assets (the landing page, the editorial coverage, the workflow layer) and drives activation through paid and email.
One competition prize, folded into the partnership.
As part of the agreement, the partnership includes a competition prize from Mallorca: a stay and play package, a green fee voucher, or similar. GTP runs the competition across social and the database. Drives entries, drives database growth, drives one direct booking.
What it looks like
A single competition campaign tied to your brand. Mechanic and channel decided together. The prize is supplied by Mallorca, the entries and database growth go to GTP and are tagged for partner reporting.
Sign by month-end, distributed via Smart Golf Travel from there.
Happy to walk through the Mallorca Golf Association distribution mechanics, the audience modelling on GTP’s database, and which hotels to feature alongside the courses. Quick call any time.