Lanzarote is a winter sun golf destination to rival all other Canary Islands.
Two courses, a strong Lanzarote hotel set, year-round playable weather and the most architecturally interesting landscape of the Canaries. This partnership positions Lanzarote as a winter golf destination on the GTP site through a dedicated landing page, paid activation, and solus emails to the GTP database.
Tenerife dominates Canaries golf. Lanzarote should split the share.
Travelling golfer demand for the Canaries is dominated by Tenerife and Gran Canaria. Lanzarote, with two well-regarded courses and a strong hotel set, has the product but doesn’t have the visibility to convert. The partnership builds the missing layer: dedicated landing page, paid activation aimed at travelling golfers searching winter sun, and solus emails to the GTP database.
Lanzarote GC + Costa Teguise GC
Lanzarote-resident properties
Active travelling golfers. Targetable by destination and budget.
Specialist golf travel since 2003. Full IAGTO and PTS members.
Two courses, the hotel base, one winter destination.
Lanzarote sells as the package: the hotel base, the two courses, and the unique volcanic landscape that makes it different from Tenerife.
CourseLanzarote Golf Club
Ron Kirby design, eighteen holes through black volcanic landscape near Puerto del Carmen. The island’s flagship course.
CourseCosta Teguise Golf Club
John Harris design from 1978. Mature, palm-lined, forgiving. Easy walking, quick pace, north of the island.
Hotel baseLanzarote Hotels
A curated set of Lanzarote-resident hotels covering Costa Teguise, Puerto del Carmen and Playa Blanca. Multiple categories.
Two thousand pounds, five channels.
Sized for a focused twelve month partnership. The spend builds permanent assets (the landing page, the editorial coverage, the workflow layer) and drives activation through paid and email.
One competition prize, folded into the partnership.
As part of the agreement, the partnership includes a competition prize from Lanzarote: a stay and play package, a green fee voucher, or similar. GTP runs the competition across social and the database. Drives entries, drives database growth, drives one direct booking.
What it looks like
A single competition campaign tied to your brand. Mechanic and channel decided together. The prize is supplied by Lanzarote, the entries and database growth go to GTP and are tagged for partner reporting.
Sign by month-end, live before winter season.
Happy to walk through the line items, the audience modelling, and how Lanzarote fits the broader Canaries distribution. Quick call any time.