Marriott Praia d’el Rey & West Cliffs | Partnership proposal | The Golf Travel People
The Golf Travel PeoplePartnership proposal
Prepared for Marriott Praia d’el Rey & West Cliffs
Marriott Praia d’el Rey & West Cliffs

Praia d’el Rey. Silver Coast, four courses in reach.

A twelve month partnership at three thousand pounds, distributed via Domitur, positions the Marriott Praia d’el Rey resort, the on-site Praia d’el Rey and West Cliffs links plus the two adjacent courses on UK funnel pages. The Silver Coast alternative to the Algarve.

Engagement
12 months
Total investment
£3,000
Audience reach
35,000
Launch
6 weeks
The opportunity

The Silver Coast needs UK awareness.

Travelling golfer demand for Portugal still concentrates on the Algarve. The Silver Coast (Costa de Prata), north of Lisbon, has the Praia d’el Rey resort and four good courses but is not yet on the standard trip list. The partnership puts it there, with a Marriott-anchored proposition that resonates with the booker preferences.

2
On-site courses

Praia d’el Rey + West Cliffs plus 2 others next door

Atlantic
Coastal links

Two of Portugal’s best modern courses

35,000
GTP database

Active travelling golfers. Targetable by destination and budget.

22
Years of GTP

Specialist golf travel since 2003. Full IAGTO and PTS members.

What we feature

Hotel + two courses on site, two more next door.

Praia d’el Rey sells as the alternative to the Algarve: shorter UK flight time, quieter golf, links character on the Atlantic, with four courses inside easy distance.

Marriott <em>Praia d’el Rey</em>” /></div>
        <div class=Resort hotel

Marriott Praia d’el Rey

Marriott resort hotel on the Silver Coast. Multiple pools, beach access, suites for groups.

Praia d'el <em>Rey</em>” /></div>
        <div class=On-site course

Praia d’el Rey

Cabell Robinson design, 1997. Routed along the cliffs above the Atlantic. The resort’s senior course.

West <em>Cliffs</em>” /></div>
        <div class=On-site course

West Cliffs

Cynthia Dye design, 2017. Pure links character on the Atlantic. Among Portugal’s best post-2010 courses.

The investment

Three thousand pounds, five channels.

Sized for a focused twelve month partnership. The spend builds permanent assets (the landing page, the editorial coverage, the workflow layer) and drives activation through paid and email.

Total investment
£3,000
All amounts in GBP. Full IAGTO and PTS member. 12 month engagement, 6 week ramp to launch. No payment required until contract signed.
35%
StoriesCustom landing page on golftravelpeople.com plus inclusion in a destination editorial feature. Both built on the GTP design system, optimised for mobile.
Build phase
£1,050
25%
WorkflowTracking pixels on the page, CRM tagging for Praia d’el Rey enquirers, popup capture form, and three-email welcome automation.
Always on
£750
25%
Paid activationCombined Meta and Google ad spend across the duration of the agreed campaign. Audiences built from travelling golfers with destination-relevant interests. Landing destination is the new Praia d’el Rey page.
Across campaign
£750
10%
Email + reportingDedicated solus emails (amount subject to agreement) to the GTP Database. Quarterly performance dashboard with enquiry attribution and recommendations.
Agreed sends and reporting
£300
5%
ReserveBuffer for creative iterations or seasonal opportunities.
As required
£150
Bonus, included

One competition prize, folded into the partnership.

As part of the agreement, the partnership includes a competition prize from Praia d’el Rey: a stay and play package, a green fee voucher, or similar. GTP runs the competition across social and the database. Drives entries, drives database growth, drives one direct booking.

What it looks like

A single competition campaign tied to your brand. Mechanic and channel decided together. The prize is supplied by Praia d’el Rey, the entries and database growth go to GTP and are tagged for partner reporting.

Prize
Stay and play package, green fee voucher, or similar (your choice).
Channels
Social media plus the GTP database.
Reporting
Entry count, database additions, winner journey.
Next step

Sign by month-end, live for the autumn season.

Happy to walk through line items and how Praia d’el Rey sits inside the wider Portugal funnel. Quick call any time.