La Cala Resort, Malaga | Partnership proposal | The Golf Travel People
The Golf Travel PeoplePartnership proposal
Prepared for La Cala Resort, Malaga
La Cala Resort, Malaga

Three courses on site. Buggies included. One operator.

La Cala Resort is the Costa del Sol’s tightest golf-and-stay package: three eighteen hole courses on site, a four star hotel plus apartments and villas, and a routing that puts you on the first tee within fifteen minutes of breakfast. A focused twelve month partnership at two thousand pounds positions La Cala on UK booking lists for the 2027 season.

Engagement
12 months
Total investment
£2,000
Audience reach
35,000
Launch
6 weeks
The opportunity

The Costa del Sol’s most self-contained golf resort.

Most Costa del Sol golf trips are pieced together from one hotel and three or four off-site courses. La Cala is the opposite proposition: three courses on the same site, with the hotel and the apartments built around them. The pitch to travelling golfers is the simplicity, the buggies-included offer, and the practice facilities. The partnership gives La Cala a dedicated UK presence and a clear differentiation from the surrounding Costa del Sol noise.

3
Courses on site

America, Europe, Asia

Buggies
Always included

Across all three courses

35,000
GTP database

Active travelling golfers. Targetable by destination and budget.

22
Years of GTP

Specialist golf travel since 2003. Full IAGTO and PTS members.

What we feature

Three courses, two accommodation styles, one resort.

La Cala sells as the self-contained week: pick the accommodation style, play any of the three courses, use the practice facilities, repeat.

La Cala <em>Hotel</em>” /></div>
        <div class=4-star hotel

La Cala Hotel

Four star resort hotel on site. Multiple pools, spa, restaurants. Walking distance to the first tees.

<em>Apartments + Villas</em>” /></div>
        <div class=Self-catering

Apartments + Villas

Two and three bedroom apartments, plus larger villas with private pools. Built for golf groups.

Three <em>courses</em>” /></div>
        <div class=On-site golf

Three courses

America, Europe and Asia. Three eighteen-hole layouts on the same site. Buggies always included.

The investment

Two thousand pounds, five channels.

Sized for a focused twelve month partnership. The spend builds permanent assets (the landing page, the editorial coverage, the workflow layer) and drives activation through paid and email.

Total investment
£2,000
All amounts in GBP. Full IAGTO and PTS member. 12 month engagement, 6 week ramp to launch. No payment required until contract signed.
35%
StoriesCustom landing page on golftravelpeople.com plus inclusion in a destination editorial feature. Both built on the GTP design system, optimised for mobile.
Build phase
£700
25%
WorkflowTracking pixels on the page, CRM tagging for La Cala enquirers, popup capture form, and three-email welcome automation.
Always on
£500
25%
Paid activationCombined Meta and Google ad spend across the duration of the agreed campaign. Audiences built from travelling golfers with destination-relevant interests. Landing destination is the new La Cala page.
Across campaign
£500
10%
Email + reportingDedicated solus emails (amount subject to agreement) to the GTP Database. Quarterly performance dashboard with enquiry attribution and recommendations.
Agreed sends and reporting
£200
5%
ReserveBuffer for creative iterations or seasonal opportunities.
As required
£100
Bonus, included

One competition prize, folded into the partnership.

As part of the agreement, the partnership includes a competition prize from La Cala: a stay and play package, a green fee voucher, or similar. GTP runs the competition across social and the database. Drives entries, drives database growth, drives one direct booking.

What it looks like

A single competition campaign tied to your brand. Mechanic and channel decided together. The prize is supplied by La Cala, the entries and database growth go to GTP and are tagged for partner reporting.

Prize
Stay and play package, green fee voucher, or similar (your choice).
Channels
Social media plus the GTP database.
Reporting
Entry count, database additions, winner journey.
Next step

Sign by month-end, live for the autumn season.

Happy to walk through the line items, audience modelling, and the free test campaign you mentioned at the IEC for low season. Quick call any time.