Marketing to the British golfers who actually book the trip.
A twelve-month marketing partnership built around the UK golfers who book city-and-golf trips to Andalusia. Editorial content, a full audience workflow that tracks and educates anyone interested in your club, paid ads, two solus emails to sixty thousand UK golfers, and a live dashboard so you can see exactly what your money is doing. From £2,500 a year.
Most marketing budgets get handed over and quietly disappear. We’d rather you saw the work.
We believe you should know exactly where your money is going, and actually have something to show for it. Not money put into a black hole. So we’ve changed the way we ask our partners to engage: deliverables you can see, real-world impact, accountability on our side for everything we do, and the hope of bigger agreements in the years to come.
This is just the starting point. Golf Travel People is changing, and it is changing fast. We’d love you to be involved.
Three layers, one partnership.
The story, the workflow that tracks and educates everyone who shows interest, and the paid media that puts both in front of the British golfer planning a Spanish trip. We build, you sign off, we run.
A destination hub, growing across the partnership year.
Long-form editorial about your club, written by us. Built for Google and the AI search summaries that increasingly answer travel questions. Each piece compounds on the last, so by year end you have a destination hub on golftravelpeople.com, not a one-off feature.
Anyone interested in your club enters a workflow that educates and converts.
Anonymous pixel tracking on every Real Club page. A timed popup on the journal that captures emails. From there: a year-long segmentation workflow with educational content about the course, the Olazabal design, the city and the local area, sequenced for peak intent. Two dedicated solus emails to our wider sixty-thousand-strong UK golfer list sit inside the calendar. The blog brings people in. The workflow turns interest into bookings.
Meta, Google, solus email, all pointed at the story.
Paid traffic targeted at UK golfers actively planning a Spanish trip. Meta ads, Google Search, retargeting that compounds with the workflow, plus two solus emails a year to our sixty-thousand-strong UK golfer list. Refreshed every six weeks.
A club-specific competition, baked into the workflow.
If you’d like one, we’ll build a competition specific to Real Club de Golf de Sevilla and run it to the workflow audience: people who came in from ads, organic search or social, signed up, and went through the education sequence.
The prize structures we build are always commerce-led. A free four-ball that requires a booked hotel stay. A complimentary night that requires a paid round. Mechanics where the winner has to fly out and spend at the club to redeem, which means every winner becomes a paying customer at Real Club, not a free-trip giveaway.
Specifics, prize value and cadence agreed with your team. Reporting on entries, redemptions and revenue lands in the same dashboard.
Written for the British golfer planning the trip.
Each piece is written for the British golfer thinking about Andalusia. Editorial in tone, structured for both Google and AI search, and the conversion vehicle every ad we run points at. The first piece anchors a hub that grows across the year, not a single feature that sits alone.
We’ve drafted a full sample article on golf in Sevilla, exactly as it would appear on golftravelpeople.com / journal. Click through and scroll the real thing.
Read the sample articleThe British case for golf in Sevilla.
Real Club de Golf de Sevilla, an Olazabal championship layout fifteen minutes from the city. Two more clubs inside half an hour. And a real Spanish city for the evenings.
A live dashboard, in your name, open whenever you like.
One URL. Bookmark it. Open it on your phone in a meeting. Every pound of spend, every impression, every click, every channel, updated nightly. No PDFs, no agency speak, no quarterly review you have to chase for.
Spend, of £2,500 total
Impressions, all channels
Active bookings, attributed
Story posts, live
Weekly traffic to your story
Budget across all lines
Where you rank in Google
Indexes 4 to 6 weeks after publication. Live tracking begins from there.
Layout shown is illustrative. Your numbers populate from day one of the partnership. Login is your team only.
Four things, written in plain English.
A twelve-month programme
All three layers running together, managed daily by us. One number for everything. One named person who picks up the phone.
Stories written and produced by us
Four to six long-form pieces a year about your property, optimised for Google and AI search, growing into a destination hub on golftravelpeople.com. Yours to reuse on your own channels.
Tracking, popup and segmentation workflow, run by us
Anonymous tracking on every Real Club page. Popup capture on the journal. A year-long educational sequence about the course, the city, the local area. Two solus emails timed inside the workflow. Every signup and every interaction lands in your dashboard.
The dashboard, in your name
Live URL, your team only. Spend, reach, traffic, and the stories themselves. No login wall to your data, no PDFs, no jargon.
How we’d actually split the £2,500.
Most agencies push sixty to seventy per cent of a small budget into paid media. For an evergreen partnership, that’s a mistake. We’d spend roughly thirty per cent of the £2,500 on paid ads. The rest goes into assets that compound, a workflow that tracks and converts warm intent, and a dashboard that proves it.
The stories
Four to six long-form pieces a year, written, edited, photographed and published by us. Each one built for Google AND AI search, and structured to grow into a destination hub on golftravelpeople.com. The compounding asset of the partnership.
The workflow
Pixel tracking on every Real Club page. Popup capture on the journal. A year-long segmentation workflow with educational content about the course, Olazabal’s design, the city and the local area, sequenced for peak intent. Two dedicated solus sends to our sixty-thousand-strong list sit inside the calendar. The active conversion layer.
Meta ads
Tight targeting to UK PGA pros, club coaches and committee members. Pointed at the latest story, not at a generic landing page. Creative refreshed every six weeks to fight ad fatigue.
Google Search
Captures the moment of intent: searches for your resort by name, for the destination, for the courses, for “group golf”. Lower volume than Meta, higher conversion. The pro is already looking.
Solus email
Two dedicated email sends to our list of sixty thousand active UK golfers, sub-segmented to past Spain bookers and Spain-curious subscribers. Timed inside the workflow at moments of peak intent.
The dashboard
Build, host, weekly briefing notes, monthly summary email. Live URL in your name, your team only, for the full twelve months. Sunk infrastructure cost.
Strategic reserve
Held back deliberately. Whichever channel is working hardest by month four gets the extra. Committing every pound on day one means missing the lessons of months one to three.
This split is our recommendation, not a contract. If your team would rather more weight on the workflow, the showroom, the story or anywhere else, we’ll move the money around. Same total, different shape. The conversation on what works best for Real Club is one we want to have together.
One number. Everything in.
We hold the spend. We pay the platforms. You get one programme, one team, one dashboard, a story library that keeps earning, and a database of British golfers who entered your name into a draw.
Let’s work together and shape the right campaign for you.
Fifteen minutes, no slides. We’ll open the dashboard on a screen, walk you through what your version would look like, and answer anything we haven’t covered.
Book the 15-minute call